eCommerce Solutions for Brands
Omni Channel Brand Management
0
%
increase in omni channel shopping behavior, post-COVID
Source: Nielsen IQ. report for specific categories
- More retailers want to sell online but do not use right brand information and right quality of digital assets of the brands they carry.
- web
- social
- marketplaces
- Increased stress on brand managers to distribute multiple brand assets to multiple retailers and productively engage with omni channel customers.
Omni Channel Brand Management
Risks of not managing Omni-Channels
Loss of customer’s trust due to:
- Inconsistent brand and product information
- Lower quality digital assets
- Non-responsive to customer complaints
Try a free ecommerce audit for any of your products
What we do
- Enable brand owners to securely share digital assets with thousands of authorized (e)retailers, with ease
- Enable brand’s authorized retailers to build ecommerce capabilities with authentic brand assets
- Audit e-retailers, on behalf of brand owners
- Digital assets audit
- MSRP audit
- Analysis of Voice-of-Customer on eCommerce channels
- Engage more trade partners and customers in digital brand innovation and activation programs.
Competitor and Channel Research
0
%
increase in number of new omni channel sellers, post-COVID
Source: Market Pulse and other marketplace reports
- (E) Channels exercise more influence than before on consumer choices
- Challenges in monitoring if new sellers are selling your brand and/or competitors
- Competition tracking and research is increasingly tech-driven
- Response time to competitor actions is shrinking
Competitor and Channel Research
Risks to Brands
- Ceding market share to competitors
- Decline in ecommerce penetration
- Negative impact of online actions on oline sales
Interested in managing these risks for your brands ?
What we do
- Omni channel competitor identification and tracking.
- New product, variant introductions
- Ecommerce advertising by competitors
- Price benchmarking and tracking
- New channels, new sellers and influencer tracking
Digital Brand Annalytics
0
%
of customers unable to differentiate between most brands’ digital experiences
Source: Gartner Reports
- Customers have more choices than ever before
- Increasingly tougher for brand managers to sustain customer interest.
- Brand story needs to be amplified through digital channels to ensure recency and recall.
- Digital brand building requires technical knowhow and data-driven customer engagement models.
Digital Brand Analytics
Gaps in your Digital Strategy ?
- Missed opportunities to engage with customers online
- Decline in brand relevance and recognition
- Negative impact on sale
Need tech support for your own brand online stores ?
What we do
- The heavy lifting on the technology aspects of brand building
- Support brands with enhanced digital analytics solutions for own stores
- Embed digital and ecommerce in all brand building initiatives and assets
- Enable better decisions by consolidating brand metrics from multiple sources on a single dashboard
Digital Assets Solutions
1
min
is the average time spent
by customers per page
across categories
Source: Statista
- Brands have a very small window of opportunity to make a good impression
- Digital assets need to convey exceptional value within that short period of time
- Content should be generated for customers AND for algorithmic search
Digital Assets Solutions
No bandwidth for content management ?
- Loss of customer interest (high bounce rates) and trust
- Loss of visibility in organic searches
- Negative impact on sales
Interested in a sample digital asset and content analysis for your product ?
What we do
- Generate ecommerce content for your brands and products in various formats
- Enrich photos and videos that showcase product features, differentiators and use case scenarios
- Brand and product data mapping to and compliance with ecommerce marketplace guidelines
- Listing optimization for ecommerce marketplaces
About Us
We are a team of specialists with multi-decade experience in offline and online selling in Fortune ranked companies.
We come together from diverse backgrounds – design, marketing, ecommerce, online tech and more.
All engagements with our clients are bound by water-tight NDAs and performance linked pricing.