Growth, Analytics and Data
Pronto Commerce helps stores extract maximum return on marketing investments by via growth strategies, deploying the right analytic tools and deep-diving into the data and unearthing insights that nudge the shopper towards sales conversions (a.k.a. CRO / Conversion Rate Optimization).
Growth Marketing
Growth marketing refers to the culture / practice of running a quick series of experiments to figure out what works and what does not work and scale appropriately. Speed (experiment- analysis-learning-repeat) is of essence in growth marketing and therefore companies need to allocate resources to achieve that speed.
Pronto Commerce supports companies focusing on growth marketing, in the following ways
Setting up the experiments
- Definition of macro and micro conversions/goals in line with business goals
- Identify the current and desired shopper engagement behaviors at different points in the shopping journey
- Define the analytical events that map to those behaviors
- Identify / configure the primary and secondary metrics for those events
- Configure triggers and tags for those events
Collecting Data
- Drive traffic to website (advertising)
- Collect data from multiple streams
- Streamline data into one or many dashboards
Measuring Outcomes and Improvising
- Review hits and misses against goals
- Identify areas of improvement and make changes
- Modify analytics parameters and data metrics
- Re-experiment
Ecommerce Analytics
Setup, configure and optimize analytics softwares across all digital assets : websites (own and affiliates), e-store, social media, email and other digital marketing campaigns to collect data on shopper behaviors
- Google Suite: Analytics, Tag Managers, Ads and others
- Heatmapping, scroll-mapping tools
- SEO tools
- Customer support and engagement tools
- CMS, A/B testing tools
- Site performance monitoring tools
- Off-site sources such as emails, affiliate pages and social media
Data-driven Insights
Pronto Commerce uses machine learning and other analysis methodologies on the data collected above to deliver insights on:
- Product recommendations for bundling, upsell and cross-sell
- Personalization of Shopping Experience
- Tactical Pricing
- Revenue Forecasting
- Inventory planning
- Marketing offers
Interested in this solution for your e-store? Get in touch with us today !