The “wish list” is a very powerful tool for online stores to engage and convert shoppers.
Often indicated as a “like / heart” symbol on product images in the catalog, they are also referred to as bookmarks or shortlists in some categories of e-stores.
Shoppers love wish lists. Here are the top reasons why !
- Adding to wish list is a lot less pressure and more fun
- Narrow down choices for buying
- Save your preferences for a later session
- Compare and analyze multiple choices
- Share with social circles for feedback
How can online stores improve SX with wish-lists ?
- Make the user sign up for creating wish lists as easy as possible
- Provide updates if other customers leave a review or testimonial on the wish list products
- Notify shopper if wish list products are near out of stock
- Notify shopper if there is a price update or offer on the wish list products
- Enable shoppers to share their wish-lists
- Enable shoppers to quickly access wish-lists in the menu and home page
- Enable shoppers to add/edit their personal notes or comments on wish-lists
