Omni Channel Management
increase in omni channel shopping behavior post-COVID
Source: Nielsen IQ. report for specific categories
Manufacturer Challenges
More manufacturers are getting onboard D2C channels and marketplaces for at least some of their product lines, if not all. However, this needs technical skills and awareness of online marketplace dynamics and policies.
Increased stress on brand managers to distribute multiple brand assets to multiple channels (distributors, offline retailers, e-retailers, d2c, marketplaces etc.) and productively engage with omni channel customers.
Retailer Challenges
More retailers also want to sell online on their own e-stores and sometimes on marketplaces as well. Technical skillsets are a challenge.
Retailers may also not use / not have access to the correct, complete and latest information (digital assets such as images, videos, animations, content assets such as specifications, features etc.) of the brand’s products they carry.
Pronto Commerce enables brand owners and store owners to effortlessly manage sales on omni channels (d2c, retailers, e-retailers, marketplaces) by heavy lifting the following vital tasks.
Pronto' s Omni-Channel Essentials
- Sync catalog data across channels
- Sync inventory across channels
- Manage pricing strategy and conduct price audits
- Sync all analytics (consolidated and channel wise)
Pronto's Marketplace Solutions
- Create new store(s) and onboard products
- Fix marketplace errors or compliance issues
- Marketplace specific pricing strategy
- Marketplace advertising
Our marketplace expertise
Competitor Analysis
Competitor analysis is a critical exercise in omni-channel sales management. We offer the following as a part of this exercise.
- Identify competitors on marketplaces at store-level, category-level and SKU-level
- New product, variant introductions by competitors
- Ecommerce advertising by competitors
- Tracking new channels and new sellers on marketplaces
- Price benchmarking
- Competitor influencer tracking
Interested in this solution for your e-store? Get in touch with us today !