Buying furniture online is a very high involvement process for customers.
Sellers who provide useful information, in an easy to find and consume format, that enables quick buy-decisions, will be more successful in gaining shopper trust leading to conversions.
Click on the following headings to know more about each of them in detail.
Does your product details page have all of these types of images for your products ?
This image (either in the product search list page or in the product details page) makes the first impression on shoppers and it is often their first point of decision making in terms of relevance.
“Text is for bots, videos are for humans”
Short and precise videos that demonstrate the features and benefits of the product enable better decision making for shoppers.
These images show the products in different views – eg. top , left side, right side etc. for the shopper to get a holistic view of the product. In many ecommerce sites, the perspective image views are replaced by a 360 degree rotational view.
These show the products in their different variants e.g. different shades of wood types and/or patterns for wardrobes, different colors of seating in chairs, different sizes for the same pattern of tables.
The use-case images show the product in different usage settings, e.g. showing a task chair in different types of workstation settings or showing a sofa in different type of living room layouts. Most use-case images also show a human interaction with the product for a better connect with the shopper.
Customers do NOT have time to read through extensive product documentation to identify the product features and benefits. In many cases, important attributes are lost in the sea of content of superfluous adjectives and verbiage.
Attribute images, cut through the content clutter and accelerate the shopper’s ability to absorb the products’ key features and benefits thereby enabling faster decision making.