Smarter Catalog Solutions
Cataloging challenges faced by manufacturers and retailers
Time spent by online shoppers on product pages across categories
Source: Statista
Brands have a very small time window to make a good impression in their ecommerce pages.
Ecommerce visual merchandizing should be highly fine-tuned to be relevant for shoppers search intent.
Content should be attractive both for customers AND for algorithmic search.
All digital assets need to convey exceptional value within that short time.
Errors or deficiencies in cataloging immediately lowers shopper experience.
To overcome these challenges, Pronto Commerce Smarter Catalog Solutions addresses three components: Digital Assets, Visual Merchandizing and Catalog Management.
Digital Assets
Pronto Commerce helps e-stores with creating, managing and enriching digital assets to strengthen customer engagement and boost conversion. Digital assets includes all form of product specific digital content such as
Shoppers do not have the time to read voluminous details with adjective-filled descriptions about product specifications and features. Rich content helps sellers visually communicate the features and benefits of the product via images, videos and optimally descriptive text for more effective buy-decisions for shoppers.
- Images
- Videos
- AR & VR assets
- Titles and Descriptions
- Features, Attributes, Specifications
- Installation Guides, User Manuals
- Product specific marketing assets
What we do
Generate ecommerce content for your brands and products in various formats
Enrich photos and videos that showcase product features, differentiators and use case scenarios
Digital assets mapping and compliance with omni-channel guidelines.
Visual Merchandizing (VM)
VM for e-stores is very dynamic and requires an increasing level of data intelligence, ecommerce tech and personalization to keep the shopper interested in your catalog. Using machine learning as a main lever, Pronto Commerce e-VM solutions, enables e-stores to achieve the following
- Showcase products relevant to search intent
- Optimize product taxonomies
- Identify products for cross-sell and up-sell
- Identify suitable products for bundling
Catalog Management
Typical mid-size e-stores have thousands of products and often, it is a herculean tasks for companies to manage large catalogs in addition to NPI and EOL management. Pronto Commerce helps e-stores with
- Supplier catalog data cleanup
- Catalog data mapping
- Catalog information management
- Catalog distribution
Interested in this solution for your e-store? Get in touch with us today !