Once a shopper completes a transaction with your store and thereby becomes a customer, he/she does not stop being a shopper.
By providing an awesome shopping experience in the first time around (hopefully !) , you have only elevated the performance and expectations bar from the shopper.
So, here is a short check-list that could help you continue to impress them. As you already know, it is easier to lose a customer than converting a shopper into a customer.
- Start by recognizing them and welcoming back when they shop again!
- If they have earned a badge or reward points or other entitlements, make it prominently visible and celebrate it
- Make them feel privileged in however small way that is possible, beyond the transactional
- Respect their time and privacy and do not bombard them with notifications
- Enable enrolments into referral programs
- Enable automatic reminders on services on products.
- Provide faster support on queries and complaints
