A shopper’s journey begins from the discovery of your brand and store, often in a crowded, highly competitive environment.
Therefore sellers need to ensure a very good first impression with shoppers. Here is a checklist for sellers to help them with that.
- Messaging in the ad is consistent with the brand story
- The tone and content of the messaging is consistent with the brand persona
- Ad copy is relevant for the keyword search
- URL provided in the ad is consistent with the ad copy
- Landing page content is consistent with ad copy and keyword search
- Always A/B test your ads and continue to improvise
- Ensure that all pages in the website have good, authentic content in sync with your brand story
- Ensure that all pages are optimized for responsiveness and fast loading
