Shoppers always perceive risks in their first transaction with a seller. Higher the value of the transaction, higher the perceived risk.
In this context, it is important for sellers to signal risk mitigators to provide pre-purchase assurance to the shopper.
Some of those pre-purchase assurance factors which sellers need to highlight are listed below.
- Brand Story , Persona and Advertising
- Brand and Product Reviews (Omni Channels)
- Product Details, Descriptions, Images and Videos
- Product Quality and Certifications
- Transparent Pricing
- Policies - Warranties, Returns, Shipping
- Support and Complaint redressal mechanisms
