The Shopping Journey

The journey of a shopper in your e-store comprises: 

  • Discovery of your brand and e-store
  • Searching for products inside your store
  • Evaluating product(s) for their needs
  • Pre-purchase assurance
  • Checkout
  • Post-purchase assurance
  • Rebuy and Referral
  • Exit without buying

Notes on Shopper Journeys:

  • They may not be always sequential as users can repeat many steps before checkout.
  • They could be spread over many sessions.
  • They could involve outside store locations such as social media.

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