The journey of a shopper in your e-store comprises the following steps.
Each of the links below highlights how sellers can create positive SX in each of these steps.
Notes on Shopper Journeys:
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Once a shopper completes a transaction with your store and thereby becomes a customer, he/she does not stop being a shopper. By providing an awesome
How happy are your shoppers with your e-store’s checkout ? A faster and easier checkout process leads to faster conversion and better shopper experience (for
Shoppers always perceive risks in their first transaction with a seller. Higher the value of the transaction, higher the perceived risk. In this context, it
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