The journey of a shopper in your e-store comprises:
- Discovery of your brand and e-store
- Searching for products inside your store
- Evaluating product(s) for their needs
- Pre-purchase assurance
- Post-purchase assurance
- Rebuy and Referral
- Exit without buying
Notes on Shopper Journeys:
- They may not be always sequential as users can repeat many steps before checkout.
- They could be spread over many sessions.
- They could involve outside store locations such as social media.