Designing for Uninterrupted Shopping
Uninterrupted shopping makes for a fantastic shopping experience. However, online stores need to engage with shoppers to find out more about their requirements to serve them better and to save the lead information for future contact. Unfortunately, conventional methods of getting this information, such as those listed below, result in interrupting the shopping experience. Home page […]
SX: Post Purchase
Customers never stop being shoppers. Post-purchase experience can build or break loyalty. In ecommerce, post-purchase experience measurement should happens in each of the following stages. Post-Order (Items not received yet) Customer should be able to track the shipment via any mode (via tracking URL or call or chat with customer support) Order Delivery / Receiving […]
Transparent Pricing
Price transparency is an absolute must for building trust with your shoppers. Transparent pricing means customers have complete and easy visibility to all the components of the price of the product before they add the product to the cart. Transparent pricing means no unpleasant surprises anywhere, anytime in the check out process. List Price Offer […]
The Shopping Journey
The journey of a shopper in your e-store comprises the following steps. Each of the links below highlights how sellers can create positive SX in each of these steps. Discovery of your brand and e-store Product Search Product Evaluation for Need Pre-purchase assurance Checkout Post-purchase assurance Rebuy and Referral Exit without buying Notes on Shopper […]
Zip / Pin Codes validation
If your ecommerce deliveries are restricted to certain pin codes (especially in food and grocery categories), then verify the customer’s zip / pin codes as early as possible in the buying journey. The best time to do it, is when they open the website or app, prior to login. If your site has a pin […]