Shopper Exits are scenarios where a shopper leaves the online store without buying anything.
How could online stores bring them back ?
In order to answer this effectively, the following information would prove helpful:
- Identify which stage of the shopping journey they exited (Analytics)
- Identify what they were doing prior to exit
- Identify tech parameters such as device, browser etc.
- Shoppers identity
While the first three would help in improving their experience in shopping journey, the last would help in crafting personalized communication to bring them back.
Personalized communication, relevant to shopping behavior, indicates the store’s attentiveness to shoppers. This builds trust and enables shoppers to resume shopping with you.
Read Part 2 for more details.
